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Today, all cigarette packs come in unbranded plain packaging with large graphic health warnings, and smoking rates are at a record low largely thanks to the drive and expertise of Cancer Council and our partners

Peer review Peer review information Nature Biotechnology thanks the anonymous reviewers for their contribution to the peer review of this work

Debunking myths about self-quitting: Evidence from 10 prospective studies of persons who attempt to quit smoking by themselves

Efforts World No Tobacco Day is celebrated around the world every year on May 31

We used SAS statistical software, version 9.4 or higher, (SAS Institute Inc., NC, USA) for all analyses